NXT started in 2010 after the end of ECW. WWE was looking at developing new talent in a way that was rather bold. Typically, WWE would have talent come from two places, Florida Championship Wrestling which they ran. Or, it would look outside the company to find already developed talent. The ladder is still used today, case in point being AJ Styles. The plan was simple, have NXT be a place where we could see the future stars of tomorrow. This move made it so that the WWE could make it a third show and also make money off this show directly. In the past, FCW was just a developmental territory. Meaning they would lost money for the most part because of two things. One, you wouldn't see FCW in massive arenas, and two, you would be able to market talent meaning the merchandise wasn't a viable income option. This was why the WWE wanted to have a third show like ECW but they mismanaged it and it never would become a NXT.
For a few years, NXT was a "game show". With wrestlers coming out and trying out promos, wrestling, and competing for a WWE contract. The show was not good, and that's being nice about it. Even though it lasted five seasons, Vince McMahon was thinking about cancelling the show based on its horrible reputation and ratings. However, Triple H would save NXT and help it thrive. His creative insight would lead NXT to be seen as the best WWE has to offer. A lot of this success comes from the direction Triple H gave to a lot of the first NXT stars. The fruits of his labor resulted in NXT being the only real reason to pay for the WWE network. The world was shown Finn Balor, Kevin Owens, Sami Zyan, Bayley, Sasha Banks, Becky Lynch and Charlotte Flair. Wrestling in the WWE wouldn't be the same once NXT hit. Everyone loved NXT, the style was very Indy and completely different from anything the US audience had seen. This would feed the hype train for NXT and as off this writing NXT is still a massive draw for the WWE and is a huge success.
My love for NXT as of late however, is being tested. While some my like the idea of having Finn Balor on NXT, I hate it. Its hard for me to enjoy the new talent when you have the chance to see Finn Balor at anytime. The mixing of jobbers coming from Smackdown and RAW over to NXT isn't great. Jobbers are needed but the reason they're jobbers is because they lose all the time. Having a jobber come over to a development show makes both the jobber look way to weak and makes the idea of the show being all development talent lost. NXT UK talent coming over to NXT isn't a horrible idea because both brands are marketed as developmental. Having 205 live stars come over doesn't make a bit of sense. All this moving wrestlers from show to show and trying to make all shows feel competitive will not work. This is all that I think about when I see Finn on NXT, the last few big events have all been to make the company shows look better. This is never going to work because that's not what these shows are meant to do.
WCW tried this in the early 2000's and it failed because WWE stars wouldn't agree to lose to WCW on their show. This made the WWE stars look very good and WCW looked weak in comparison. The whole invasion was seen as a joke, and the big takeaway from it was that Triple H wouldn't let Booker T win. So overall it was a fail, which makes me hate the current WWE writers and bookers even more. The idea of an invasion is very exciting but its never worked, and more importantly, this is the second NXT invasion. The first was The Nexus and John Cena buried them. He saw them as a joke and wouldn't play ball, this is going to come up at some point. Someone will say no and then the ideas for this invasion will have to change and then it'll fail. The invasion is meant to show off both sides as massive armies, but if one side doesn't want to lose that kills all momentum going forward. I refuse to think that AJ Styles will let a NXT star pin him on RAW. That goes for Kevin Owens or Bayley or Finn Balor. The top stars wouldn't do that unless they got something huge out of it. Daniel Bryan and the Miz are both family men who're looking at retirement in the near future. Both of them giving a rub to the NXT guys makes sense. But, Kevin has another ten years in him at the least, Charlotte just doesn't like to lose so she would't agree to losing. Seth Rollins has a few years left and wouldn't be booked to lose to a new guy because he's the face of the WWE. The massive stars aren't going to start handing out wins anytime soon. So why do this?
The WWE is afraid of AEW. They want to show off that NXT has great stars and want people to come watch them on Wednesday. This invasion is meant to help with this issue but I don't see it working. WWE is shooting itself in the foot by doing this. If any of big stars lose to the NXT guys than that means the NXT guy should go to either RAW or Smackdown. Do to the fact that they're ready for the big brands since they just pinned a massive star. This means that the person they want you want people to see on Wednesday will be moving off that show. This then causes NXT to start all over with new faces. Which'll cause WWE to lose ratings on NXT because we don't know any of the new talent. This means that AEW will just draw in all the fans who're jumping ship. I hope I'm wrong but I doubt I am. WWE is a company that has a bad record when it comes to planing ahead. It's a company that will make moves because it needs a ratings boost but really they don't have a plan moving forward. This type of story telling will only hurt NXT and cause it to face a downward spiral. NXT and Smackdown both are facing hard times as far as ratings are concerned. The way the WWE is handling could be seen as a sign of desperation.
The WWE needs to close shows that're failing and focus of keep on developing new talent. The fact that I have to say this shows that they're not looking into the future. The company needs to cut cost and lose some shows. The way they run the WWE is old school and that'll be what kills them. If they can't move past the idea of an invasion after its failed so many times before than maybe they deserve what they get.